From Blind Spots to Breakthroughs
How maxAPY Turns Customer Insights into Smarter Growth
DeFi moves at lightspeed; if you’re not tracking every step of the hunt, you’re just lost in the jungle. maxAPY was compounding yields across nine chains, yet still guessing which campaigns actually lured fresh liquidity and which customers drove their protocol forward. The moment they plugged Safary into their stack, the fog lifted—suddenly every UTM, wallet connect, and deposit lit up on a single dashboard, turning instinct into intelligence and spend into provable ROI. Here’s the inside story of that leap from blindspots to breakthroughs.
This is a conversation between:
Berni Bouzas, Business Dev Lead at maxAPY
Alvaro Bonnelly, Senior Marketing Manager at maxAPY
Justin Vogel, Co-founder of Safary — customer data platform to reach, engage, and retain your best crypto users
About maxAPY:
maxAPY is the most advanced DeFi optimizer, automating cross-chain farming across 700+ strategies, 70+ protocols, and 9+ chains with a single deposit. It continuously scans, rebalances, and compounds yields autonomously, allocating assets wherever APY is highest at every moment, while users do absolutely nothing but watch their portfolio grow on autopilot.
Justin: Could you share some of the challenges maxAPY faced before integrating Safary?
Alvaro: One of the biggest challenges in web3 is attribution. At maxAPY, we’re constantly trying to track which marketing and growth actions actually lead to new deposits. But it was incredibly difficult to understand what was working and what wasn’t. There are so many options—campaigns, channels, partnerships—but without attribution, it felt like we were flying blind.
Everyone on the team is really focused on allocating our marketing budget wisely. Safary has been key in solving that. It helps us track UTMs, campaigns, sources—and most importantly—the direct impact of those efforts on our KPIs like wallet connects and deposits. It's not perfect yet, but we’re now working side-by-side with Safary to close the loop completely.
Berni: From a product perspective, I needed to identify users who landed on our platform but didn’t convert. That insight is critical. Where exactly are they dropping off in the pipeline? What’s causing the friction? Once we see that, we can reach out more personally and actually understand their experience. Before Safary, that was nearly impossible.
Justin: What were the primary goals you were hoping to achieve with Safary’s platform?
Alvaro: The biggest one was to get a clear view of the ROI of each marketing action—especially how much TVL each campaign or channel was actually driving. Beyond that, we wanted to better understand the social landscape: which networks are our users most active on, where are they talking about us, and how can we capture that sentiment? That’s the power of Safary—bringing both attribution and user intelligence into one place.
Justin: Which aspects of Safary have been the most beneficial for you? What results have you seen since implementing the platform?
Alvaro: For us, the ability to generate custom events and track a user’s flow—from source all the way to deposit—has been a game-changer. Safary lets us define our own UTMs and track them directly with no setup, which makes experimentation way easier.
We know which wallets connected, which clicked "Earn," and which ended up depositing. All of this is visible in one dashboard, filtered by the KPIs that matter to us.
Berni: From my side, I care more about the user journey. Safary helps us understand what users are actually doing—not just what they say. With the API, we export Safary data into our own frameworks and combine it with onchain behavior. That’s how we identify where users drop off, what protocols they’ve used, and how we can personalize our outreach.
We’ve also built pipelines that pull additional context—checking ENS profiles, scanning for social handles, and even looking at XMTP potential for onchain messaging. Safary’s data is the foundation that powers all of that.
Justin: What specific metrics or KPIs have you been tracking since using Safary?
Alvaro: The core ones are wallet connects and deposits—how many wallets visit, how many connect, and how many go on to deposit and for how much. Those are the clearest signals of growth for us.
Berni: For marketing, we focus on aggregate behavior. For BD, it’s all about identifying high-value users. So while marketing looks at patterns across campaigns, BD uses Safary to analyze individual wallet behavior and reach out directly when there’s an opportunity.
Justin: Can you share Safary’s impact on maxAPY?
Alvaro: The biggest impact is clarity. Safary gave us visibility into which actions are driving real ROI. Without it, we were spending blind. Now, when I present to the team, I can show exactly how many deposits each initiative drove. That’s made a huge difference in how we plan and optimize our budget.
Retargeting has also become much more sophisticated. We now place users into funnels—connected wallet, deposited, withdrew, didn’t withdraw—and personalize our messaging based on where they are in their journey.
Berni: On the BD side, Safary lets us combine attribution data with behavioral and portfolio insights. We enrich wallet data to identify whales or idle liquidity, cross-check that with other protocols, and reach out with tailored offers. For example, if we spot a wallet with idle stables, we might show them a potential yield opportunity. That level of precision would’ve been unthinkable before.
Justin: Is there anything else you’d like to share about your experience working with Safary?
Alvaro: The support has been incredible. We’ve had regular meetings with Max, who helps tailor the product to our needs. The team has even built new dashboards for us based on our feedback, which really shows they care about customer success.
Berni: The product is constantly evolving, and we love being part of that process. Safary gives us a level of visibility that’s essential in today’s web3 world. Whether it’s tracking funnel drop-offs, enriching wallet data, or understanding social sentiment, it’s become a core piece of our growth stack.
Conclusion:
By integrating Safary, maxAPY has unlocked full-funnel visibility into wallet activity, deposits, and marketing attribution. The platform enables both their marketing and BD teams to better track performance, understand user behavior, and personalize outreach to drive TVL growth. With Safary’s dashboards, custom events, and user enrichment capabilities, maxAPY has gone from reactive to proactive—turning data into action and building deeper relationships with their users.
Thank you for the insights!