Growth Leaders Take Center Stage

Introducing Safary's Marketing Track at Permissionless 2024

In the world of web3, thought leadership is often dominated by founders, developers, and venture capitalists. While their perspectives are valuable, there's one critical voice that often goes unheard: the growth leaders. They’re the unsung heroes of our industry — driving adoption, community engagement, and long-term success.

For too long, major conferences have overlooked the importance of marketing, often giving the stage to technical discussions that few in the audience can actually understand. While that content has its place, it’s growth leaders who drive adoption. The strategies of these legendary growth leaders is not only content that hits, but is much more accessible to the professionals who will take our industry to the next level.

That’s why we’re so excited to announce that Permissionless will feature a dedicated Web3 Marketing Track — a groundbreaking first for a major crypto conference. Safary is proud to be organizing this opportunity to elevate growth leaders across the space and showcase how they fuel the industry's most ambitious projects.

Why This Matters: A Historic First

Traditionally, conferences have focused on the technical advancements in blockchain infrastructure, protocols, and governance mechanisms. But as the space grows, so too does the demand for effective marketing strategies that can bring these innovations to mainstream audiences. Adoption doesn’t just happen by chance. It’s built through the relentless work of marketers who bridge the gap between innovative technological solutions and the communities it will serve.

This track is not just another panel; it’s a historic moment for our industry. We’re bringing together the top marketing minds to share their insights, successes, challenges, and the tools they use to grow crypto’s most innovative ecosystems.

The Speakers: Industry Pioneers and Visionaries

We’ve curated an exceptional lineup of speakers who are driving growth in some of the most exciting crypto projects. These growth leaders have built ecosystems, navigated market turbulence, & created communities that withstood the test of time.

Here’s a sneak peak into what you’ll learn:

• The Web3 Growth Industry by Justin Vogel, Co-founder of Safary

  Safary’s co-founder Justin Vogel kicks off the day with an introduction to the marketing track and why this is a turning point for crypto. He’ll also share spicy takes on the web3 growth stack, following Safary’s report which launched earlier this year to give a sense of where the web3 growth industry is in this moment.

• 🌶️ Spicy marketing takes by Claire Kart, CMO at Aztec

  Claire has taken crypto twitter by storm the last few months with spicy takes on the industry, marketing, and everything in between. In this off-the-cuff session, you’ll get her best takes on marketing today and where we’re headed.

• How to Grow DeFi Protocols with Kseniia Baziann, CMO at Orca; Pratik Gandi, Head of Marketing at EigenLayer; and Alex Shefrin, Head of BD at SOON.

  These three growth legends have grown DeFi protocols from the earliest stages to scale. You’ll hear their never-before-seen journeys of what it truly takes to grow liquidity, volume, and more.

• And we’ll have even more sessions on growing ecosystems, cross-chain apps, consumer apps, and more!

Why You Should Attend

This is more than just an opportunity to hear from top marketers. It’s a chance to understand what it truly takes to grow in web3. Many of you told us after our inaugural Safary Summit at Eth Denver this year that you’d never heard such raw, actionable insights at a crypto conference before, and we’re here to deliver for you once again. The strategies, challenges, and triumphs shared during this track will give you unparalleled insight into the future of marketing in our industry. You’ll learn about the most effective growth tactics, explore how to build and scale communities, and gain access to the tools and tech stacks that power Web3 growth.

As the industry continues to mature, the role of marketing continues to grow. This is your chance to engage directly with the best growth leaders in crypto today.

So, whether you’re a marketer, founder, or builder, come for the insights — and stay for the alpha. Years from now you’ll be asked if you were at Permissionless 2024. We can’t wait to see you there!