Introducing The Safary Certification
Legitimizing crypto marketing as a strategic discipline and setting a new standard for the industry
Today, we’re excited to launch the Safary Certification—a professionally produced program built to legitimize crypto marketing as a strategic, high-impact discipline.
Much like how Reforge reshaped the perception of growth in web2, Safary Certification sets a new bar for what great marketing looks like in crypto.
Built by and for crypto growth leaders, this program is taught by those behind growth at Berachain, EigenLayer, Kraken, Stargate, Trader Joe, Nillion, and more.
Why We’re Building This
Crypto marketing has a reputation problem.
For too long, it’s been associated with botted KOL engagement, overpriced agencies, and hype-driven campaigns that vanish once the token launches.
This narrative does real harm. It undermines trust, weakens user acquisition, and leaves growth strategies chasing short-term attention rather than long-term adoption.
We believe marketing is critical infrastructure—as fundamental to a protocol’s success as code or capital.
Through Safary Club, we’ve seen what great crypto marketing actually looks like. It’s rooted in data, narratives, incentives, and user intelligence—& executed with integrity.
The Safary Certification draws a clear line between hype and strategy. It exists to elevate the people doing meaningful, sustainable work—and to help teams across the ecosystem hire and support marketers who actually move the needle.
What Makes This Course Different
We’re building the course we wish we had when we started.
Taught by Real Operators: Every module is led by marketers actively working in web3—no fluff, no theory, just what works.
Structured as a Career Pathway: From foundational concepts to advanced tactics, this program is designed to support your growth at all stages of your career.
Accessible Pricing: At $300, it’s a fraction of the cost of programs like Reforge ($1,995). We believe a nominal payment ensures participants are committed to completing the course and taking it seriously.
What You'll Learn
The course covers the full crypto marketing funnel—from early narrative development to high-conversion growth experiments and long-term user retention.
You’ll learn how to:
Position your product with a compelling, narrative-first approach
Build systems for trust, sentiment analysis, and market mindshare
Identify and attract the right users using onchain behavior
Design and run growth experiments with measurable outcomes
Gamify your product with sustainable incentive systems
Navigate the job market or build a world-class crypto growth team
Each module includes hands-on frameworks, real-world case studies, and actionable insights from top-performing projects.
Beyond Web3: A Bridge for Web2 Marketers
While this program is built for crypto marketers, we also believe it will resonate far beyond web3.
The Safary Certification is designed to inspire web2 marketers as well—showing that crypto is more than just a technical playground.
It’s a new canvas for creativity, ownership, and innovation—one that challenges conventional thinking and opens up entirely new marketing frontiers.
This Is Just the Beginning
The Safary Certification isn’t just a course—it’s high quality marketing education with a built-in network of top operators.
If we want to reach mainstream users, crypto leaders must learn to communicate effectively. This course is our contribution to that mission.
So excited about the opportunity to participate! Thank you to the Safary team for all of your hard work pulling this together.