Today, weâre excited to launch the Safary Certificationâa professionally produced program built to legitimize crypto marketing as a strategic, high-impact discipline.
Much like how Reforge reshaped the perception of growth in web2, Safary Certification sets a new bar for what great marketing looks like in crypto.
Built by and for crypto growth leaders, this program is taught by those behind growth at Berachain, EigenLayer, Kraken, Stargate, Trader Joe, Nillion, and more.
Why Weâre Building This
Crypto marketing has a reputation problem.
For too long, itâs been associated with botted KOL engagement, overpriced agencies, and hype-driven campaigns that vanish once the token launches.
This narrative does real harm. It undermines trust, weakens user acquisition, and leaves growth strategies chasing short-term attention rather than long-term adoption.
We believe marketing is critical infrastructureâas fundamental to a protocolâs success as code or capital.
Through Safary Club, weâve seen what great crypto marketing actually looks like. Itâs rooted in data, narratives, incentives, and user intelligenceâ& executed with integrity.
The Safary Certification draws a clear line between hype and strategy. It exists to elevate the people doing meaningful, sustainable workâand to help teams across the ecosystem hire and support marketers who actually move the needle.
What Makes This Course Different
Weâre building the course we wish we had when we started.
Taught by Real Operators: Every module is led by marketers actively working in web3âno fluff, no theory, just what works.
Structured as a Career Pathway: From foundational concepts to advanced tactics, this program is designed to support your growth at all stages of your career.
Accessible Pricing: At $300, itâs a fraction of the cost of programs like Reforge ($1,995). We believe a nominal payment ensures participants are committed to completing the course and taking it seriously.
What You'll Learn
The course covers the full crypto marketing funnelâfrom early narrative development to high-conversion growth experiments and long-term user retention.
Youâll learn how to:
Position your product with a compelling, narrative-first approach
Build systems for trust, sentiment analysis, and market mindshare
Identify and attract the right users using onchain behavior
Design and run growth experiments with measurable outcomes
Gamify your product with sustainable incentive systems
Navigate the job market or build a world-class crypto growth team
Each module includes hands-on frameworks, real-world case studies, and actionable insights from top-performing projects.
Beyond Web3: A Bridge for Web2 Marketers
While this program is built for crypto marketers, we also believe it will resonate far beyond web3.
The Safary Certification is designed to inspire web2 marketers as wellâshowing that crypto is more than just a technical playground.
Itâs a new canvas for creativity, ownership, and innovationâone that challenges conventional thinking and opens up entirely new marketing frontiers.
This Is Just the Beginning
The Safary Certification isnât just a courseâitâs high quality marketing education with a built-in network of top operators.
If we want to reach mainstream users, crypto leaders must learn to communicate effectively. This course is our contribution to that mission.
So excited about the opportunity to participate! Thank you to the Safary team for all of your hard work pulling this together.