Personal Branding for Marketers
Learn from the best—how top marketers grow their personal brands
Welcome to Episode 11 of the Web3 Growth Podcast! 🦁
We interview the best growth operators about their growth strategies, challenges, and tech stacks to give you the insights you need to grow your business in web3 & beyond.
This session was recorded during the second annual Safary Summit in February 2025, hosted by Safary and supported by Hype and Trust Wallet. The summit featured 10 panels with over 20 growth leaders sharing what it truly means to grow in web3.
Personal Brand for Marketers was moderated by Dean Khan Dhillon, CEO of FortyIQ, and features:
Claire Kart, CMO of Aztec
Ted, Operations at Farcaster
In a discussion led by Dean, CEO of FortyIQ, experts Claire Cart, CMO of Aztec, and Ted from Farcaster share their experiences and strategies for building personal brands. They highlight the importance of authentic self-representation and connecting with audiences. Claire emphasizes the power of personal branding in gaining recognition and opportunities, while Ted shares her transition from working behind the scenes for celebrities to building her brand on Farcaster. The speakers also discuss the significance of consistency, audience engagement, and the value of platforms like LinkedIn and Twitter. They also touch on leveraging AI for refining and amplifying personal brand efforts, but stress that human connection remains irreplaceable.
Episode Timeline
00:00 Introduction and Speaker Intros
01:20 The Importance of Personal Brands
03:48 Building and Maintaining a Personal Brand
10:47 Strategies for Growing Your Personal Brand
23:31 Platform Choices for Personal Branding
27:49 The Impact of AI on Personal Branding
30:17 Conclusion and Final Thoughts