Love this article, especially #4 and #6. Marketers often blow a lot of hot air or ‘shill’ without substance or real knowledge of the product. Good and impactful marketing requires a deep understanding of what you’re promoting. Only then can you deliver clever and intelligent messaging that lands.
Love this article, especially #4 and #6. Marketers often blow a lot of hot air or ‘shill’ without substance or real knowledge of the product. Good and impactful marketing requires a deep understanding of what you’re promoting. Only then can you deliver clever and intelligent messaging that lands.