Safary raises $2.4M to redefine marketing
The web3 alternative to Google Analytics is here 🚀
We’re thrilled to announce that Safary raised a $2.4 million preseed!
What began as an intimate community of web3 growth leaders, is now an entire ecosystem. Today, Safary Club is a global network of the industry's best: 300 carefully curated growth leaders representing hundreds of web3 companies.
In our community, we made growth collaborative — sharing growth tactics across web3 teams so we can grow the pie together.
But we soon realized that strategies alone wouldn't be enough to move web3 forward: web3 growth teams also needed new tools to grow.
The community quickly began researching what would become the "web3 growth stack." We canvassed the industry, identifying 75+ teams working on growth analytics, community tooling, messaging, crm, & loyalty.
This was our first market map from October 2022:
Just 1.5 years later, there are 200+ teams that have collectively raised more than $600M:
We also built our own growth tools internally, for exclusive use for Safary community members. From a DAO tool, to a collaborative version of Mixpanel, to our infamous web3 attribution platform, our community & team have been experimenting for years.
The culmination of these experiments is our “Google Analytics for Web3” platform. Dozens of the very best teams use our platform every day to determine which of their marketing channels are *actually* driving onchain results.
After 6 months of Safary’s community using our proprietary growth platform to get ahead, we’re opening it up to the public.
And we really mean that. It’s free to use and only takes 5 minutes to get set up. Just click "Get Started" on our homepage, and you’ll have breakout growth in 2024.
Our team and community accomplished a lot in the past 2 years, but we wouldn’t be here without the following angel investors and funds:
We're extremely grateful to the following angel investors (14 are Safary 🦁 members!), many of whom committed and wired capital before institutions joined in:
Quinn Campbell 🦁, former VP of Growth at Sky Mavis
George Zeng 🦁, COO of dYdX
Dev 🦁, Head of Growth at Index Coop
Sarah Lu 🦁, Web3 Growth Consultant
Danny Organ 🦁, Marketing at Nomad
Joe Kim 🦁, co-founder of HypeLab
Oleksii Sidorov 🦁, co-founder of Slise
Chirag Mahapatra 🦁, co-founder of Blaze
Kiyo Kobayashi 🦁, co-founder of Noxx
Frankie Nguyen 🦁, co-founder of Staging Labs
Helena Gagern 🦁, co-founder of Salsa
Sharon Lourdes Paul 🦁, co-founder of HQ
Bryan Altman 🦁, co-founder of Chainvine
Arnav Pagidyala 🦁, Investor at Hashkey
Mark Tan, Head of Community Products at Yield Guild Games
Blake Henderson, Head of Product at Blowfish
Max Torres, ex-Head of Finance at 0x
Timothy Luong, Staff Engineer at Scale AI
Barron Caster, co-founder of Demox Labs
Anthony Ryan, co-founder of Kotti Capital / Hansa Network
Asher Devang, South Asian Market Growth at Reddit
We also couldn't be more thankful to the 6 funds who believed in the power of our community and our vision to transform marketing for the better:
If you made it this far, check out Safary’s platform and let us know what you think by sending a Telegram message to Justin, co-founder of Safary 🦁
Big congrats to Justin and the Safary team!