Code to Conversion: Marketing To Developers

Matt Hammond, CMO at Connext, at Safary’s Web3 Growth Summit

Welcome to episode five of the Web3 Growth Podcast! 🦁 Listen on Spotify 🎧

We interview the best growth operators about their growth strategies, challenges, and tech stacks to give you the insights you need to grow your business in web3 & beyond.

This episode was recorded during Safary’s inaugural web3 growth summit in February 2024, hosted by Safary & supported by Hype and Saison Capital. The summit featured 10 panels with over 25 growth leaders sharing what it truly means to grow in web3

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Jake Stott (left), Matt Hammond (middle), and Antoni Zolciak (right) speaking at Safary’s Web3 Growth Summit in February 2024

Code to Conversion: How to Market to Devs was moderated by Jake Stott (founder of Hype), and features:

• Matt Hammond, CMO at Connext – pioneering modular interoperability for better bridging solutions and seamless chain abstraction for developers.

• Antoni Zolciak, co-founder of Aleph Zero – focusing on privacy-centric, non-EVM compatible Layer 1 solutions with a strong developer toolkit.

The conversation covers essential developer marketing tactics such as utilizing effective communication platforms like Telegram and Discord, the importance of clear and detailed documentation, and the role of hackathons in fostering a vibrant developer ecosystem. Matt and Antoni also discuss the significance of building relationships and leveraging personal networks to enhance developer engagement.

Whether you're in developer marketing or not, this episode offers valuable insights into the mechanics of marketing to a highly specialized audience!

Episode Timeline

[00:01:36] Key channels for engaging developers: Telegram, Twitter, and Discord

[00:03:34] Exploring effective developer marketing strategies: the value of documentation, hackathons, and building strong relationships

[00:08:52] Avoiding cliché marketing narratives and adding value to messages aimed at developers

[00:09:41] Aligning marketing efforts with current tech trends to resonate with developers

[00:11:14] The importance of content creation, tutorials, and online events in developer marketing

[00:13:27] How to identify decision-makers and focus on providing value to end-users in the tech development process

[00:19:40] How hackathons can serve as powerful tools for developer engagement and feedback gathering

[00:23:33] Identifying key milestones and touchpoints that showcase effectiveness in developer marketing

[00:26:35] Emphasizing values and solving problems for end-users as core strategies in developer marketing

[00:32:07] Tailoring marketing messages to different organizational sizes and understanding developer needs

[00:35:09] Centering marketing messages around the values important to decision-makers and end-users