Welcome to episode 17 of the Web3 Growth Podcast! 🦁
We interview the best growth operators about their growth strategies, challenges, and tech stacks to give you the insights you need to grow your business in web3 & beyond.
This session was recorded during the second annual Safary Summit in February 2025, hosted by Safary and supported by Hype and Trust Wallet. The summit featured 10 panels with over 20 growth leaders sharing what it truly means to grow in web3.
In this engaging episode, Maria Magenes (VP of Marketing at Hype), Irena (Head of Ecosystem at Chainflip), and James Richard Fry (Head of Marketing at Across Protocol) unpack the nuances of cross-chain marketing.
They dive deep into the challenges of fragmentation across multiple blockchain ecosystems, emphasizing the critical need for clear messaging, intuitive UX, and sustainable community engagement beyond short-term growth hacks.
Irena highlights the practical challenges and solutions of bridging different chains, using relatable analogies to simplify complex blockchain concepts. James emphasizes the importance of focusing on genuine user retention and long-term value rather than relying on vanity metrics and fleeting airdrop campaigns.
Together, they advocate for a shift from competitive mindsets to collaborative growth strategies that prioritize end-user experience and cross-chain interoperability.
Episode Timeline
00:00 Intro & Guest introductions
02:30 Understanding cross-chain marketing
05:15 The challenge of blockchain fragmentation
09:00 Simplifying complex blockchain messages
13:20 UX barriers and onboarding challenges
18:10 Sustainable Layer-2 marketing strategies
22:40 Targeting existing applications and users
27:15 Importance of abstraction and simplicity
31:00 Short-term vs. long-term marketing tactics
35:20 Winners and losers in interoperability
39:45 Building genuine community and culture
42:00 Closing remarks
Looking for more insights from top growth experts? Sign up for the Safary Certification—a hands‑on crypto marketing course taught by the growth minds behind Berachain, EigenLayer, Kraken, and more (spots are limited).
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