Welcome to episode 18 of the Web3 Growth Podcast! 🦁
We interview the best growth operators about their growth strategies, challenges, and tech stacks to give you the insights you need to grow your business in web3 & beyond.
This session was recorded during the second annual Safary Summit in February 2025, hosted by Safary and supported by Hype and Trust Wallet. The summit featured 10 panels with over 20 growth leaders sharing what it truly means to grow in web3.
Thomas Pan aka TPan (Growth at Remix) joins Jiho Zirlin (co-founder of Sky Mavis) and Kim Currier (Head of Marketing & Partnerships at The Decentraland Foundation) to explore how web3 gaming can significantly grow by tapping into under-marketed audiences.
Kim highlights key statistics showing women represent nearly half of all gamers, and advocates for expanding web3 gaming beyond stereotypical personas by fostering social and casual gaming experiences.
Jiho builds on this by introducing the concept of "systematic community design," focusing on strategic leadership-driven engagement rather than typical community management practices.
The conversation also delves deeply into retention strategies, highlighting how authentic community relationships and social elements significantly outperform short-term incentive models.
They emphasize creating "surprise and delight" moments to enhance user experiences and drive organic growth and referrals. And further discuss the real-world social connections formed through virtual interactions, showcasing examples like virtual weddings and real-life meetups facilitated by their respective platforms.
Finally, Kim and Jiho share their favorite web3 projects outside of their ecosystems, underscoring the innovation and ongoing development within the broader crypto and gaming communities.
Episode Timeline
00:00 Intro & Guest introductions
02:10 Tapping into under-marketed gaming audiences
05:45 Expanding Web3 gaming beyond traditional personas
09:20 Importance of social and casual gaming experiences
12:00 Introduction to systematic community design
15:30 Strategic leadership in community building
18:15 Creating "surprise and delight" moments
21:50 Real-life social connections through gaming
24:30 Retention strategies and meaningful community engagement
27:00 Favorite Web3 projects and closing thoughts
Looking for more insights from top growth experts? Sign up for the Safary Certification—a hands‑on crypto marketing course taught by the growth minds behind Berachain, EigenLayer, Kraken, and more (spots are limited).
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