Welcome to episode 14 of the Web3 Growth Podcast! 🦁
We interview the best growth operators about their growth strategies, challenges, and tech stacks to give you the insights you need to grow your business in web3 & beyond.
This session was recorded during the second annual Safary Summit in February 2025, hosted by Safary and supported by Hype and Trust Wallet. The summit featured 10 panels with over 20 growth leaders sharing what it truly means to grow in web3.
Sam Friedman (Head of Marketing at Offchain Labs) joins Alex Shefrin (Web3 GTM Advisor) dive deep into the challenges and realities of growing web3 ecosystems.
Sam frames blockchain as a powerful force beyond hype—highlighting real-world examples from Argentina and Nigeria that show the tangible impacts decentralized finance can have, from financial accessibility to seamless cross-border transactions.
He emphasizes the critical need for intuitive, mobile-first experiences and streamlined crypto messaging to unlock mainstream adoption, showing how complexity often hampers growth.
They dissect the delicate process of maintaining user ecosystems post-token launch, addressing how short-term hype contrasts sharply with sustained, meaningful growth.
Through vivid examples from Arbitrum’s journey, Sam shares insights into effective community building, the necessity of strategic clarity, and why marketers should trust their intuition to navigate swiftly shifting market conditions.
The episode concludes with tactical insights on product positioning, harnessing community as a core growth engine, and the importance of resilience and long-term strategic thinking in web3 marketing.
Episode Timeline
00:00 Intro
02:10 Real-world impact stories: Argentina and Nigeria
06:30 Bridging technical complexity for retail users
09:45 Challenges in maintaining growth post-token drop
14:20 Community as your most powerful growth engine
18:30 Differentiating in a crowded Layer-2 ecosystem
24:50 Balancing technical depth with simple messaging
30:05 Mobile-first as the future of crypto
34:15 Common growth mistakes and trusting intuition
40:00 The future of DeFi and blockchain usability
43:30 Final takeaways & where to follow Sam and Alex
Looking for more insights from top growth experts? Sign up for the Safary Certification—a hands‑on crypto marketing course taught by the growth minds behind Berachain, EigenLayer, Kraken, and more (spots are limited).
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