Welcome to episode eight of the Web3 Growth Podcast! 🦁
We interview the best growth operators about their growth strategies, challenges, and tech stacks to give you the insights you need to grow your business in web3 & beyond.
This episode was recorded during Safary’s inaugural web3 growth summit in February 2024, hosted by Safary & supported by Hype and Saison Capital. The summit featured 10 panels with over 25 growth leaders sharing what it truly means to grow in web3.
Marketing to Institutions is a fireside chat between:
Bhaji Illuminati, CMO of Centrifuge – the platform for tokenized RWAs
Caleb Lim, VP of Growth at Helix Finance — RWA protocol leveraging Big-Data & AI to connect on-chain investors to sustainable real-world yields
The discussion delves into the transformative role of RWAs and innovative strategies for engaging institutional audiences. Episode highlights include:
The transition from traditional finance and Web 2 marketing to the unique challenges of crypto marketing at Centrifuge.
Navigating branding challenges with diverse communities by tailoring messages to specific audience segments.
The strategic role of high-caliber, application-gated events in driving product development and marketing strategy
Episode Timeline
[00:00:06] Introduction to Marketing Real World Assets in Crypto
[00:08:00] Evolution of RWAs in DeFi
[00:10:00] The Role of the Tokenized Asset Coalition
[00:12:01] Branding Challenges and Audience Segmentation
[00:15:00] B2B and Institutional Marketing Strategies
[00:18:00] RWA Summit Strategy
[00:22:00] The Importance of Events in Web3 Marketing
Marketing to Institutions