Marketing to Institutions

Bhaji Illumintati, CMO at Centrifuge, speaking at Safary’s Web3 Growth Summit in February 2024

Welcome to episode eight of the Web3 Growth Podcast! 🦁

We interview the best growth operators about their growth strategies, challenges, and tech stacks to give you the insights you need to grow your business in web3 & beyond.

This episode was recorded during Safary’s inaugural web3 growth summit in February 2024, hosted by Safary & supported by Hype and Saison Capital. The summit featured 10 panels with over 25 growth leaders sharing what it truly means to grow in web3.

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Bhaji Illuminati (right) and Caleb Lim (right) at Safary’s Web3 Growth Summit

Marketing to Institutions is a fireside chat between:

• Bhaji Illuminati, CMO of Centrifuge – the platform for tokenized RWAs

• Caleb Lim, VP of Growth at Helix Finance — RWA protocol leveraging Big-Data & AI to connect on-chain investors to sustainable real-world yields

The discussion delves into the transformative role of RWAs and innovative strategies for engaging institutional audiences. Episode highlights include:

• The transition from traditional finance and Web 2 marketing to the unique challenges of crypto marketing at Centrifuge.

• Navigating branding challenges with diverse communities by tailoring messages to specific audience segments.

• The strategic role of high-caliber, application-gated events in driving product development and marketing strategy

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Episode Timeline

[00:00:06] Introduction to Marketing Real World Assets in Crypto

[00:08:00] Evolution of RWAs in DeFi

[00:10:00] The Role of the Tokenized Asset Coalition

[00:12:01] Branding Challenges and Audience Segmentation

[00:15:00] B2B and Institutional Marketing Strategies

[00:18:00] RWA Summit Strategy

[00:22:00] The Importance of Events in Web3 Marketing