Growing Web3 by Safary 🦁
Web3 Growth Podcast by Safary Club 🦁
Personal Brand as a Growth Channel
0:00
-29:16

Personal Brand as a Growth Channel

Dan Held (Bitcoin Educator) and Qin En Looi (Partner at Saison Capital) speak about brand building and Twitter growth tactics
Dan Held, GP at Asymmetric, speaking at Safary’s Web3 Growth Summit

Welcome to episode eleven of the Web3 Growth Podcast! 🦁

We interview the best growth operators about their growth strategies, challenges, and tech stacks to give you the insights you need to grow your business in web3 & beyond.

This episode was recorded during Safary’s inaugural web3 growth summit in February 2024, hosted by Safary & supported by Hype and Saison Capital. The summit featured 10 panels with over 25 growth leaders sharing what it truly means to grow in web3


Dan Held (GP at Asymmetric) and Qin En Looi (Partner at Saison Capital) speaking at Safary’s Web3 Growth Summit in February 2024

Personal Brand as a Growth Channel was moderated by Qin En Looi, partner at Saison Capital, & features Dan Held, a veteran Bitcoin educator & marketing advisor.

The session explores strategies for crafting a personal brand, consistently engaging with audiences, and slicing and dicing content to maximize your ROI. Episode highlights include:

  • The transformative power of personal branding and its benefits beyond product promotion, including career growth, fundraising, and recruitment

  • Insights into maximizing social media content ROI, using tools for analyzing Twitter and LinkedIn metrics

  • Strategies for being selective with brand partnerships and the long-term commitment required to build a personal brand in the marketing space


Episode Timeline

[00:00:02] The transformative power of personal branding

[00:02:01] Shift from knowledge-seeking to craving connection with content creators

[00:04:01] Necessity of defining a clear brand identity before producing content

[00:12:29] Strategies for maximizing the ROI of social media content

[00:14:30] Insights into platform-specific content strategies

[00:21:29] Importance of selecting brand partnerships carefully

[00:23:30] Practical advice on content scheduling and platform-specific strategies

[00:28:00] Response to a question about decentralized social media platforms

Discussion about this podcast

Growing Web3 by Safary 🦁
Web3 Growth Podcast by Safary Club 🦁
Growth leaders will play an outsized role on the future of web3. From deciding which wallets (if any!) to include in their onboarding flow, to how much customer data should be collected, the growth strategies they deploy will shape how the next generation of great businesses are built.
On the Web3 Growth Podcast, we interview the leading web3 growth practitioners about their growth strategies, challenges, and tech stacks to give you the insights you need to grow your business in web3 and beyond.
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