Welcome to episode eleven of the Web3 Growth Podcast! 🦁
We interview the best growth operators about their growth strategies, challenges, and tech stacks to give you the insights you need to grow your business in web3 & beyond.
This episode was recorded during Safary’s inaugural web3 growth summit in February 2024, hosted by Safary & supported by Hype and Saison Capital. The summit featured 10 panels with over 25 growth leaders sharing what it truly means to grow in web3
Personal Brand as a Growth Channel was moderated by Qin En Looi, partner at Saison Capital, & features Dan Held, a veteran Bitcoin educator & marketing advisor.
The session explores strategies for crafting a personal brand, consistently engaging with audiences, and slicing and dicing content to maximize your ROI. Episode highlights include:
The transformative power of personal branding and its benefits beyond product promotion, including career growth, fundraising, and recruitment
Insights into maximizing social media content ROI, using tools for analyzing Twitter and LinkedIn metrics
Strategies for being selective with brand partnerships and the long-term commitment required to build a personal brand in the marketing space
Episode Timeline
[00:00:02] The transformative power of personal branding
[00:02:01] Shift from knowledge-seeking to craving connection with content creators
[00:04:01] Necessity of defining a clear brand identity before producing content
[00:12:29] Strategies for maximizing the ROI of social media content
[00:14:30] Insights into platform-specific content strategies
[00:21:29] Importance of selecting brand partnerships carefully
[00:23:30] Practical advice on content scheduling and platform-specific strategies
[00:28:00] Response to a question about decentralized social media platforms
Personal Brand as a Growth Channel