Welcome to episode seven of the Web3 Growth Podcast! 🦁
We interview the best growth operators about their growth strategies, challenges, and tech stacks to give you the insights you need to grow your business in web3 & beyond.
This episode was recorded during Safary’s inaugural web3 growth summit in February 2024, hosted by Safary & supported by Hype and Saison Capital. The summit featured 10 panels with over 25 growth leaders sharing what it truly means to grow in web3.
Quests & Points: Fad or Trend was moderated by Karen Liu, Head of Growth at Metatstreet, and features:
Angel Pui, Head of Global Growth at Yield Guild Games — Web3 guild protocol enabling the next generation of games
Oleena Mak, Head of Marketing at Boost Studios — an innovative web3 rewards system
The panel explores the evolution and future of points programs and quest designs in web3, examining traditional methods and their transformation to adapt to new digital environments. Episode highlights include:
The shift from traditional reward systems like play-to-earn to more sustainable, intrinsic motivation-based models.
Challenges and opportunities in designing quests that align with user motivations and contribute to long-term engagement.
The potential for interoperability and experimentation in Web3 to redefine how points and rewards are implemented and utilized.
Episode Timeline
[00:01:09] Discussion on the rise of points programs in web3
[00:07:22] Sustainability and future of points and quests in web3
[00:15:59] Exploration of past models of reward mechanisms and incentives in web3
[00:18:06] Quest design principles, focusing on intrinsic motivations and continuous reward distributions
[00:22:55] Comparison of points and quest designs in web2 and web3 and the potential for interoperability and experimentation
[00:26:19] Designing points and incentive programs to cater to mainstream audiences in web3
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