Growing Web3 by Safary 🦁
Web3 Growth Podcast by Safary Club 🦁
Quests & Points: Fad or Trend?
0:00
-29:14

Quests & Points: Fad or Trend?

Marketing Leaders at Boost Protocol, Yield Guild Games, and Metastreet dive into gamification
Karen Liu (left), Angel Pui (middle), and Oleena Mak (right) speaking at Safary’s Web3 Growth Summit in February 2024

Welcome to episode seven of the Web3 Growth Podcast! 🦁

We interview the best growth operators about their growth strategies, challenges, and tech stacks to give you the insights you need to grow your business in web3 & beyond.

This episode was recorded during Safary’s inaugural web3 growth summit in February 2024, hosted by Safary & supported by Hype and Saison Capital. The summit featured 10 panels with over 25 growth leaders sharing what it truly means to grow in web3.


Karen Liu, Head of Growth at Metastreet, at Safary’s Web3 Growth Summit

Quests & Points: Fad or Trend was moderated by Karen Liu, Head of Growth at Metatstreet, and features:

The panel explores the evolution and future of points programs and quest designs in web3, examining traditional methods and their transformation to adapt to new digital environments. Episode highlights include:

  • The shift from traditional reward systems like play-to-earn to more sustainable, intrinsic motivation-based models.

  • Challenges and opportunities in designing quests that align with user motivations and contribute to long-term engagement.

  • The potential for interoperability and experimentation in Web3 to redefine how points and rewards are implemented and utilized.


Episode Timeline

[00:01:09] Discussion on the rise of points programs in web3

[00:07:22] Sustainability and future of points and quests in web3

[00:15:59] Exploration of past models of reward mechanisms and incentives in web3

[00:18:06] Quest design principles, focusing on intrinsic motivations and continuous reward distributions

[00:22:55] Comparison of points and quest designs in web2 and web3 and the potential for interoperability and experimentation

[00:26:19] Designing points and incentive programs to cater to mainstream audiences in web3

Discussion about this podcast

Growing Web3 by Safary 🦁
Web3 Growth Podcast by Safary Club 🦁
Growth leaders will play an outsized role on the future of web3. From deciding which wallets (if any!) to include in their onboarding flow, to how much customer data should be collected, the growth strategies they deploy will shape how the next generation of great businesses are built.
On the Web3 Growth Podcast, we interview the leading web3 growth practitioners about their growth strategies, challenges, and tech stacks to give you the insights you need to grow your business in web3 and beyond.
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