Growing Web3 by Safary 🦁
Web3 Growth Podcast by Safary Club 🦁
Winning the Attention Game
0:00
-37:17

Winning the Attention Game

Marc Baumann and TPan share their strategies for creating content that hits
Thomas Pan (TPan) at Safary’s Web3 Growth Summit

Welcome to episode nine of the Web3 Growth Podcast! 🦁

We interview the best growth operators about their growth strategies, challenges, and tech stacks to give you the insights you need to grow your business in web3 & beyond.

This episode was recorded during Safary’s inaugural web3 growth summit in February 2024, hosted by Safary & supported by Hype and Saison Capital. The summit featured 10 panels with over 25 growth leaders sharing what it truly means to grow in web3


Justin Vogel (left), Marc Baumann (middle), and Thomas Pan (right) speaking at Safary’s Web3 Growth Summit in February 2024

Winning the Attention Game was moderated by Justin Vogel, co-founder of Safary, and features:

  • Thomas Pan, known in the digital space as TPan, a content creator and thought leader with a pivotal role at the Ethereum Foundation

  • Marc Baumann, a co-founder of FiftyOne Ventures and a prominent figure specializing in content creation for digital consumer brands

The discussion delves into the strategies for effective content creation, audience engagement, and leveraging your personal journey. Episode highlights include:

  • Strategies behind content distribution and building an audience, especially through the unique challenges of the bear market of 2020.

  • Insights on personalizing content to resonate with both broad and specialized audiences, focusing on authenticity and consistency.

  • Discussion on the use of humor and memes in content to simplify complex concepts and engage a broader audience


Episode Timeline

[00:00:02] Introduction to Web3 Growth Strategies & Content Creation

[00:03:53] Discussing the gap in growth and marketing content related to Web3

[00:06:12] Insights into feeling the pulse of the industry and understanding audience interests

[00:09:29] Nuances of content creation & leveraging cultural context in content

[00:11:00] Content creation strategies for various platforms, particularly LinkedIn

[00:14:37] Emphasizing authenticity and consistency in content creation

[00:19:18] The strategic use of humor and memes in engaging audiences

[00:24:26] How brands can adopt a creator-like mindset in their marketing strategies

[00:28:12] Exploring the motivations of partners beyond financial incentives

0 Comments
Growing Web3 by Safary 🦁
Web3 Growth Podcast by Safary Club 🦁
Growth leaders will play an outsized role on the future of web3. From deciding which wallets (if any!) to include in their onboarding flow, to how much customer data should be collected, the growth strategies they deploy will shape how the next generation of great businesses are built.
On the Web3 Growth Podcast, we interview the leading web3 growth practitioners about their growth strategies, challenges, and tech stacks to give you the insights you need to grow your business in web3 and beyond.