Winning the Attention Game

Thomas Pan (TPan) at Safary’s Web3 Growth Summit

Welcome to episode nine of the Web3 Growth Podcast! 🦁

We interview the best growth operators about their growth strategies, challenges, and tech stacks to give you the insights you need to grow your business in web3 & beyond.

This episode was recorded during Safary’s inaugural web3 growth summit in February 2024, hosted by Safary & supported by Hype and Saison Capital. The summit featured 10 panels with over 25 growth leaders sharing what it truly means to grow in web3

---

Justin Vogel (left), Marc Baumann (middle), and Thomas Pan (right) speaking at Safary’s Web3 Growth Summit in February 2024

Winning the Attention Game was moderated by Justin Vogel, co-founder of Safary, and features:

• Thomas Pan, known in the digital space as TPan, a content creator and thought leader with a pivotal role at the Ethereum Foundation

• Marc Baumann, a co-founder of FiftyOne Ventures and a prominent figure specializing in content creation for digital consumer brands

The discussion delves into the strategies for effective content creation, audience engagement, and leveraging your personal journey. Episode highlights include:

• Strategies behind content distribution and building an audience, especially through the unique challenges of the bear market of 2020.

• Insights on personalizing content to resonate with both broad and specialized audiences, focusing on authenticity and consistency.

• Discussion on the use of humor and memes in content to simplify complex concepts and engage a broader audience

---

Episode Timeline

[00:00:02] Introduction to Web3 Growth Strategies & Content Creation

[00:03:53] Discussing the gap in growth and marketing content related to Web3

[00:06:12] Insights into feeling the pulse of the industry and understanding audience interests

[00:09:29] Nuances of content creation & leveraging cultural context in content

[00:11:00] Content creation strategies for various platforms, particularly LinkedIn

[00:14:37] Emphasizing authenticity and consistency in content creation

[00:19:18] The strategic use of humor and memes in engaging audiences

[00:24:26] How brands can adopt a creator-like mindset in their marketing strategies

[00:28:12] Exploring the motivations of partners beyond financial incentives